CASE STUDY: Halunen Law

Learn how VDS helped Halunen Law gain traction in the hyper-competitive world of personal injury law.

Halunen Law is a legal client that partnered with V Digital Services for Paid Media, Organic SEO, and Local SEO services. Halunen Law specializes in employment law, including wrongful termination, whistleblower, and discrimination cases nationwide, and was expanding into personal injury law.

Need

Halunen Law has long been a leader in the realm of employment law, specializing in wrongful termination, whistleblower, and discrimination cases nationwide. In recent years, they’ve been extending into the hyper-competitive world of personal injury law and they needed help to gain traction.

Strategy

Halunen Law’s strategy started with a new web build focused on creating a fantastic user experience and allowing for long-form page content that could support and accommodate our keyword targeting for organic SEO. Accompanying the new web build was a custom Organic SEO strategy, which focused on creating engaging content and high-quality backlinks to help the new site rank for specific types of personal injury cases, breaking the broad "personal injury" vertical into areas where Halunen could more easily compete. Layered on was a phenomenal Google Ads strategy, which included display ads to create brand recognition for Halunen as well as search ads with conversion-optimized landing pages built out for each ad group corresponding to the different types of personal injury law being targeted.

The Results

Based on the strategies implemented above, these were the results of our campaign.

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Key facts

• Halunen Law is a leader in employment law.
• Halunen Law specializes in wrongful termination, whistleblower, and discrimination cases nationwide.
• Halunen Law was extending its services into personal injury law.
• The marketing campaign resulted in 26% more sessions.
• The marketing campaign generated 29% more organic conversions.
• The marketing campaign led to 376% more organic impressions.
• V Digital Services implemented a strategy including a new web build, custom Organic SEO, and Google Ads for Halunen Law.
• The new web build focused on user experience and long-form content for organic SEO keyword targeting.
• The Organic SEO strategy included creating engaging content and high-quality backlinks to improve rankings for specific personal injury cases.
• The Google Ads strategy involved display ads for brand recognition and conversion-optimized search ads for different personal injury law types.
• The campaign increased paid search impressions by 463.5%.
• The campaign resulted in 295% more local map views.
• The campaign achieved a 9% increase in phone calls.
• The campaign led to 100% more paid search clicks.
• The campaign resulted in 1,002 keywords ranking in the top 100.
• V Digital Services offers free digital assessments.