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Video Insights

Explore video insights from V Digital Services covering digital marketing topics like paid media, SEO, web hosting, and social media to help grow your business.

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Video library — full transcripts

Every video below is transcribed in full so its spoken insights are machine-readable and citable. Previously this content existed only as audio inside the video player and was invisible to AI systems.

Chalk Talk with The Pros | First-Party Data Best Practices

Hello, my name is Zach Latimer. I've been working in digital marketing for the last six years. When collecting data, there are certain procedures and rules you'll need to follow. Always obtain explicit consent from customers and use the gathered information for the purposes you've outlined in your privacy policy. When you have your first party data in one centralized location, you have the opportunity to efficiently manage and analyze the data as necessary. This will also give you control to identify where you can segment your data and optimize strategy to maximize your return on investment. First party data can be implemented in a multitude of different ways on various PPC platforms. For Google, you can use this data to retarget customers directly and begin to build a long lasting relationship. You can also use it as a signal for Google to identify future potential clients that are similar to the people in your data and are more likely to convert. On Facebook, we can utilize it to create a lookalike audience, allowing us to build a base for people to target that is created off the first party data. Or just like on Google, we could choose to target directly the individuals on the list.

Chalk Talk: The Explosive Growth of YouTube TV | V Digital Services

Welcome back to VDigital Services' Chalk Talk series. In our next few videos, we will be exploring one of the best advertising platforms for businesses looking to expand their top-of-funnel strategy and attract more leads, YouTube TV. Did you know YouTube TV is on track to become the largest pay TV provider in the country? With over 9.4 million subscribers in the U.S. And growing! That's a massive, highly-engaged audience, watching live and on-demand content across sports, news, and entertainment. Unlike traditional TV or online streaming platforms where viewers might zone out or skip ads, YouTube TV viewers are active participants. They choose what to watch, often in a binge or live setting, making them more receptive to messages that match their interests. But here's the twist. Guaranteed YouTube TV ad placements are not available to reserve through self-service platforms like standard YouTube. Only certified agencies can access guaranteed ad placements. As a Google Premier partner, VDigital Services has exclusive access to YouTube TV and YouTube Select advertising inventory. That means businesses who act now can capture attention before the market becomes crowded. YouTube TV is a can't-miss opportunity to get your brand in front of the right people, in the right context. Viewers are paying for content, they're engaged, and they're tuned in. That's a big difference compared to scrolling through social media or watching random videos online. Don't be late to the game and risk your competitors discovering this opportunity before you do. In the next video, we'll explore how YouTube TV can feed your marketing funnel and the features that make this possible.

Chalk Talk: Driving Brand Awareness with YouTube TV Ads | V Digital Services

Welcome back to VDigital Services' Chalk Talk series. One of the most powerful ways to use YouTube TV advertising is to build brand awareness at scale. After all, people can't consider or buy from a brand they don't know exists. With YouTube TV, you're reaching large, highly engaged audiences with messaging that sticks. And it's not just about reach. The platform gives advertisers tools that make awareness campaigns even stronger. Non-skippable ads ensure your message is seen start to finish, which is perfect for big product launches or strong brand stories. Our clients see completed watch rates over 95%. Unmatched audience targeting powered by Google allows you to reach the right people by demographics, interests, or even viewing behavior, so every impression is more meaningful. Cross-device flexibility means your ads follow viewers wherever they go, whether on a smart TV, smartphone, tablet, or laptop. Building brand awareness is a smart investment in the future of your business. All future campaigns will ride on this foundation, so it's in your best interest to get it right. Creating awareness builds trust and helps ensure your brand is top of mind for consumers when they are ready to make a purchase. Combine YouTube TV's potential for wide reach with its high engagement rates and granular targeting, and you have an unmatched opportunity to make your brand visible to the right people at the right time. With YouTube TV, it's not just about being seen. It's about being remembered, trusted, and ultimately converted into loyal customers. In our next video, we will dig into why SMBs should invest in YouTube TV advertising.

Chalk Talk with The Pros | How to Boost Organic Traffic in 2024

Hi, my name is Urvashi Magal. I am an organic SEO manager. I have been with BeDigital for almost three-plus years now, and I started my marketing journey doing social media and then educational marketing for other brands and companies, both privately owned and government organizations, and I really enjoy my time being with BeDigital. The most important ways that brands and businesses can boost their organic traffic and visibility is by having a really solid SEO strategy that is backing them up. What we mean by our SEO strategy is basically search engine optimization, and that's telling Google and other search engines how you want them to read your site and how frequently are you showing up on page one of search results, which is always a sweet spot for each and every business. Additionally, the three main pillars for organic SEO have to be coming up with really strong on-page and technical optimizations, which is things like buttoning up your title tags, your meta descriptions, your social metadata, internal links, external links, schema markup, all that good stuff on the website, as well as looking at your robots file, your sitemap, your URL structures. All of that really helps with driving foundational SEO to your website. You should also be focusing on creating really niche and relevant content that is either educating your users, giving them some sort of information, or helping you with your transactional and conversational and conversional keywords. And then lastly, you can also focus on your off-page strategy, which is basically, again, how many other websites on the internet are linking back to you. That helps improve your domain authority, your domain relevance, and then if Google sees that, oh, everybody else is talking about you, it is essentially like a vote of trust or vote of confidence from other websites, and then you have a better chance of ranking for your website and the related keywords that people are searching for if you have a good on-page technical optimization strategy, content production, and off-page or link button strategy. What is a multi-channel strategy? A multi-channel strategy involves reaching your target audience by the use of different online and offline communication methods. If you're thinking of online experiences, think in terms of a website or a phone application or like a social media channel. In terms of offline outreach to your audience, you can think about sending physical mails to their address or opening up a retail store or a physical store where people can go in and check out your product or buy your product. I think the biggest thing for me in terms of mastering your multi-channel strategy is that you have to meet your audience where they are. If they are existing on social media, you have to have a social presence. If they're coming and trying to find you online, you need to have a Google business profile or a website where they can check you out and they can build that social proof within your brand, within your site. Also, one of the bigger things to keep in mind when coming up with a multi-channel strategy is that it has to be a seamless experience for your customer. You also have to think about what is the communication style that best resonates with that particular platform. And then ultimately, you have to have a well-crafted, consistent message that is going across all of the mediums. As a digital marketer or a search marketer today, if you're not thinking about AI to help it make you better, make your campaigns better, you're definitely living under a rock. With that being said, I know a lot of businesses are moving towards AI-first models and that is not always going to help with your organic visibility or your brand outreach just because AI is good at certain things but not clearly useful for all the aspects of digital marketing. In terms of small businesses or even larger corporations, think of incorporating AI to help with manual inefficiencies, help identifying the gaps in information or help with data sorting, data identification, coming up with outlines. But at the end of the day, AI should never be the end-all, be-all or it should never be a replacement for human intervention. I think a really good strategy which brands could use in order to help with their user engagement is thinking about content production in terms of organic SEO. When you're writing a piece, make sure that you have the outline which could be AI-generated or you have a list of keywords that AI is prompting you to use for a particular topic. But ultimately, it has to be written by the heart. It has to be written by real people. It has to be written by people who really understand your brand, who understand your messaging, who understand your target audience and only then will the messaging be effective. If you've heard the chatter around helpful content update, Google coming and penalizing sites that are heavily using AI, all of that is happening because people are thinking of AI as a replacement whereas they should be thinking of AI as a creativity tool that is never aimed to substitute human power or brain power. Microsoft Mechanics www.microsoft.com

Chalk Talk: Unlocking YouTube TV Ads with V Digital Services

Welcome back to vDigital Services' Chalk Talk series. YouTube TV is one of the most powerful ad platforms available today. But here's the catch. You can't buy guaranteed placements on your own. Premium inventory is only available through certified partners like vDigital Services. That's where we come in. As a Google Premier Partner, we don't just give you access, we give you an edge. Our clients benefit from Discounted rates negotiated through our direct partnerships Exclusive access to inventory that's off-limits to self-service buyers Expert campaign management with real-time optimization View-through performance tracking so you can clearly see how awareness impacts search traffic, conversions, and sales. Think of it this way. While other businesses are trying to figure out how to break into YouTube TV, our clients are already locking in prime placements, capturing attention, and converting it into measurable ROI. And here's the real advantage. With vDigital Services, you're not just buying ad space, you're buying strategy, data, and a partner who knows how to make the platform work for you. YouTube TV is changing the future of advertising, and with vDigital Services as your partner, you don't just participate, you lead. Let's get your campaign started today.

Chalk Talk with The Pros | Features Every Web Hosting Partner Should Offer

So my name is David Markham. I've been with the organization for 28 years, I'm the IT director. Our responsibilities reach from app development, infrastructure management, security, and compliance. Let's face it, the last thing you want to do is reach out for help and end up getting an automated email with suggestions on how you can fix your own problem. If you work with VDigital services, hosting, and maintenance teams, we'll be able to not only help you figure out what your issues are, and help you with solutions, but we'll also be able to help implement those solutions if you choose to work with our maintenance teams. A combination of your networks, your servers, and your software's ability to stay up. Without that, your site's going to be unavailable to your clients, conversions will drop off, So we're constantly looking at how to improve all of those underlying factors to maintain as much stability for the hosting platform as possible. So you've probably heard a lot of statistics about site abandonment. This is why performance matters. You spend a lot of time and money and effort to keep your site up and running, to keep conversions coming into your site. The VDS hosting team leverages multi-tiered caching platforms, virtual servers, and multi-provider networks that help minimize impacts to your site and maximize performance.

Social Media Tricks You Can’t Google | Chalk Talk with The Pros

Hi, my name is Sarah Salthouse, I'm a Content Specialist at VDigital Services. I've been at VDS for about two years and in marketing for about ten. Thematic content sparks curiosity and it draws connections between posts and it fosters a cohesive brand identity. More than just a tool for organization, a well-thought-out content calendar can be your roadmap to captivating social media storytelling. Analytics offer key insights into what's working and what's not working in your content strategy. Monitor engagement rates, click-throughs, likes, shares, and comments to identify the types of content that resonates most with your audience. Odds are you already use these insights to refine your strategy, optimizing future posts for maximizing impact. But there's more. Utilize tools like A-B testing to experiment with post timings, formats, and styles. Basically, the more data you gather, the more informed your decisions become, transforming guesswork into strategic content planning. Your company blog can be a content powerhouse for your social media channels, so don't underestimate its value. It can play a critical role in converting social media followers into regular blog readers, driving traffic, and potential conversions.

How To Create A Facebook Ad That Converts | Chalk Talk with The Pros

Hello, hello, my name is Caitlin Brogan. I've been here at BDigital for almost two years, which is exciting, and I specialize in Facebook and Instagram ads. All right, one of the big questions is, how do you create a Facebook and Instagram ad that drives the results that you're looking for? Well, there are two parts to this. Number one is you must utilize the Facebook pixel. You have to get that on your website and tracking. So that way for part two, when you are creating the ad, one of the first steps is to choose the campaign objective. So making sure that your Facebook pixel and tracking aligns with the campaign objective that you're setting. So if you want leads, make sure you're choosing that as your campaign objective, and then putting the tracking everywhere you need for leads. If you want e-commerce sales or product sales, make sure tracking is there, and then you're choosing sales as that campaign objective. Okay, so what goes into a Facebook or Instagram ad that converts? Well, there are three main things we want to discuss and talk about. Number one is the image or video. You have to stop their scroll. You have to have something out there that's eye-catching, that's engaging, that relates to your product or service too, so that they can picture themselves with it. So that way you're stopping their scroll. Number two then is the messaging. So once you have their attention, you want to make sure that you're creating messaging that then convinces them to want to click on the ad and go to that next step. So you want it to be relatable to them. Speak to the benefits of your product or service, and if it needs to speak to anything that that person wants to avoid, that your product or service can help them with. And then once you have all of that, we also recommend A-B testing, because I've been proven wrong so many times when I thought, oh, this was the absolute best image, and then it ended up not testing very well. So making sure that you're always putting out several options out there, so that you are able to know that this is the best performing video, or this is the best performing messaging. All right, the last thing to talk about when it comes to a Facebook and Instagram ad that converts are the audiences. So there are three main audiences that you're going to want to explore and test. Number one is an interest-based audience. So this is where you can go natively into the Meta Ads Manager, and you can type in interests of people who are similar to your customers. So say you are a dog brand and dog toys, well, you can go in and say, hey, is Petco targetable or PetSmart or an iHeartDog magazine or something like that. And then the other type of audience to consider is a lookalike audience. So this is where you can take, say, everyone who's been to your website, because you have that Facebook pixel on your website, and you can then take that audience and say, we want to find more people who look just like that. So then you are able to create a lookalike audience off of that. You can also do that off of other types of data sources, first party data, other email uploads that you have, things like that. Then the last type of audience to consider is a retargeting audience. So this is a great one because it helps follow back up with people who have been to your website already and shown interest, or someone who is engaged with your Facebook or your Instagram page. And then you just retarget them. You can also retarget people again, if you have first party data, upload that natively into the meta ads manager. You can also upload email audiences into the backend of the Facebook business manager. And so that's just another great audience to consider. Thank you. Bye.

Chalk Talk with The Pros | The Importance of Paid Media in Digital Marketing

My name is Rosario Del Sorbo and I'm the Senior Paid Media Strategist at Veep Digital Services. I've been in paid media for about three years now. PPC Advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. PPC Marketing is an essential asset for every business, especially now with the deprecation of third-party cookies. We use platforms like Google, Microsoft, Bing, and Meta, where results are measurable and scalable. We leverage social media marketing to build brands, increase sales, and drive web traffic using platforms like Facebook, TikTok, and LinkedIn. Social media marketing is essential for building brand awareness, influence, and most importantly, demand for clients' products or services. We optimize targeting in paid media in a few different ways. AB testing demographic and psychographic targeting options to find users who are most likely to convert, and leveraging first-party data tools to identify quality users, build lookalike audiences, and create remarketing lists.

Chalk Talk: Why SMB's Should be Advertising on YouTube TV| V Digital Services

Welcome back to Veeam Digital Services' Chalk Talk series. In this installment of our Chalk Talk series on YouTube TV and YouTube Select, we're addressing a common misconception that television advertising is only for big brands with big budgets. The reality is YouTube TV has leveled the playing field, giving small and medium-sized businesses the ability to advertise on premium TV without the oversized price tag. Here are the top reasons why SMBs should be advertising on YouTube TV. Local and precise targeting. With traditional TV, you are paying for audiences far outside your market. With YouTube TV, SMBs can focus their spend where it matters most, by zip codes, demographic, or even interest data, so you're reaching only the customers most likely to buy from you. Big-screen credibility. When your ad appears during live sports, trusted news, or popular entertainment, it instantly elevates your brand. For small businesses, that kind of visibility builds trust and makes you look established in the eyes of your community. Flexible and affordable budgets. Unlike traditional broadcast buys, YouTube TV runs on cost-per-thousand impression pricing. You decide the budget, and campaigns scale accordingly. Even with modest investments, SMBs can secure prime placement in household living rooms. The bottom line? YouTube TV makes television advertising accessible, strategic, and results-driven for businesses of any size. So if you're a small or medium business worried that TV is out of reach, think again. With YouTube TV, you can run campaigns that are targeted, affordable, and measurable without the waste of traditional media. And in our next video, we'll explore why having the right agency partner can take these campaigns even further, helping you maximize impact and simplify the entire process.

Organic vs. Paid Marketing | V Digital Services

Struggling to grow your business online? The secret isn't choosing between organic or paid marketing. It's about finding the right balance for maximum sustainable growth. Let's dive into how you can achieve this. Think of organic marketing as building a strong foundation. Create valuable content like blogs and videos that naturally attract your ideal customers through search engines. It's a long-term strategy that builds trust and authority over time. By focusing on organic growth, you lay the groundwork for lasting success. Paid marketing is your fast track to visibility. Targeted ads on platforms like Google and social media deliver your message directly to the right audience. Drive immediate traffic and results with precise targeting. Quick wins and increased visibility are the power of paid marketing. The real magic happens when you combine both strategies. Amplify your best organic content with paid ads for greater reach. Retarget engaged website visitors with tailored offers. An integrated approach fuels consistent growth and maximizes your marketing efforts. Leaning too heavily on one side can be detrimental. Too much organic can mean slow progress, while too much paid leads to unsustainable costs. Balance is crucial for long-term success. By maintaining equilibrium, you ensure sustainable growth and avoid common pitfalls. At Vee Digital Services, we specialize in customized strategies. Blend organic and paid efforts for your unique business goals. Our experts create SEO-optimized content and strategic paid campaigns. Analyze data to ensure the best return on investment. Ready to stop guessing and start growing strategically? Contact Vee Digital Services today for a tailored strategy that unlocks sustainable growth.

Mastering AI Visibility: Transform Your Brand's Digital Presence | V Digital Services

AI now sits at the front of every search experience, transforming how answers are delivered and which brands get seen. That means visibility today isn't about being first on the page, it's about being chosen by the machine. In this second edition of our SEO in the Age of AI series, we will review the top ways Vee digital services ensures your content performs well in Google AI's experiences on search. The game isn't just about traffic anymore. It's about structured content, credible signals, and getting surfaced when and where your audience is looking. We now optimize for AI overviews, Gemini results, and chatbot citations. These emerging surfaces are reshaping how authority is measured. Even in an AI-driven search world, technical SEO is still essential. Without it, your content can be overlooked or misunderstood by both traditional and AI crawlers. That's why we've strengthened our foundation, adding LLMS text files for large language models, updating robots.txt to guide AI crawlers, and deploying next-gen schema markup to clarify your content. We've also built custom GA4 filters to track how your brand performs in AI-influenced search. Content still drives visibility, but it has to be smarter, more structured, and more authentic. We focus on content that answers real questions in a trustworthy, original voice, backed by first-hand expertise, citations, and case studies. We're building topic-driven content hubs with pillar pages and supporting clusters, organized for both users and AI to understand. And we're diversifying formats, real images, infographics, videos, podcasts, and more, all crawlable, indexable, and reusable across your site, social, and platforms like YouTube and Vimeo. We're building authority where AI systems go to learn, across the web. Through campaigns designed to earn citations of your brand and keywords, we secure links from trusted publications, including those that train large language models. From press releases and editorial coverage to guest posts and directories, every backlink is a signal of trust. And when machines trust your brand, your content gets chosen. Traffic patterns are changing, but what truly matters now are conversions, brand mentions, and your presence in AI-driven results. We continually monitor where your brand is cited in AI overviews, featured snippets, knowledge panels, and people also ask. Our reports leverage tools like GA4 AI filters, RF's brand radar, and chatbot mention trackers to give you a complete picture. Because as search evolves, so must your measurement strategy. At VDigital Services, we're not just optimizing pages. We're optimizing for an AI-powered world where strategy, structure, and story define success. Let's make sure your brand isn't just present, but preferred.

Chalk Talk with The Pros | Improving Local Rankings 101

Hello, I'm Madison Spence. I am a local SEO specialist at VDS. Local SEO is crucial for businesses. It helps brick and mortar businesses find their target audience and it helps bring in all of that business. It helps their digital business and helps people come to their actual physical business as well. One to two tips that I have to help elevate local SEO is to have a great online presence, i.e. great logo in your online presence, have a good website, and be consistent with all of your information across the board. All your name, address, phone number, all that good stuff. Have it consistent and have it accurate. And then a final tip is to also be consistent with your outreach and communication reviews. Just making sure people know that you're there, you're there constantly and that you're always paying attention. Local ranking matters because in my opinion, visibility really goes hand in hand with credibility. The more you rank well, the more likely people will actually say, you know what, this looks like a credible business. If X, Y, Z likes it or they're ranking well, then that just brings in more business in general. And then also, people who have short attention spans are not going to look several pages down into their searches, unfortunately, but that works out for our business.

Harnessing the Power of First-Party Data | Chalk Talk with The Pros

My name is Megan Esposito, and I'm the Director of Agency Services here at FE Digital Services. I've been here for 10 years, and I've been in the marketing industry for 15. First-party data is what you collect from your audience directly via your own channels. Third-party data is collected by another entity that is entirely separate from your relationship with your audience. So, these terms are about where your data comes from, or how it ends up in a marketer's hands. First-party data is important because it's more reliable than third-party data. It comes directly from customer interactions and website visitors, reflecting real-world behaviors. This data can help you understand your audience's preference and actions, and allows for more personalized and highly tailored campaigns, enhancing engagement and overall satisfaction. The data was gathered with consent of your customers, which aligns with privacy laws and customers' preferences. Your business is not forced to rely on the surface-level or out-of-date information that third-party data typically provides. It will assist in your business with building and maintaining relationships with your customers, as well as allowing you to create personalized and targeted advertising, which will help your business grow and thrive. Your business is not forced to rely on the surface-level or out-of-date information that third-party data typically provides. It will assist in your business with building and maintaining relationships with your customers, as well as allowing you to create personalized and targeted advertising, that allows you to improve your conversion rates and increase your return on investment to make your business' marketing budget stretch further.

V Digital Services - Explore the sales funnel.

Question. How well do you know your customer journey? If you're like most business owners you might use bits and pieces of advertising to get conversions. But what if I told you there's a better way? Meet Debbie. She's a business owner. She's successful and she makes sales but her marketing is a bit all over the place. She knows she needs to advertise but her approach is kind of hit-or-miss. Debbie wants better results so she found Feedigital Services. We are a full-service digital marketing agency that builds customer journeys in order to reach customers at the right time, right place and with the right message in order to fill a business's sales funnel with quality customers. But let's talk about Debbie's concerns. Debbie wants help effectively finding leads. She needs to be able to measure and define her traffic. She wants to optimize her sales pipeline and she's worried about losing money and customers. All of these things are frustrating but they can be fixed. How? A sales funnel. A sales funnel allows a business to move leads through a sales process with the end goal of converting these leads into customers. An ineffective funnel might be hit-or-miss because Debbie has no way of knowing what worked and what didn't. Here are the five stages to an effective sales funnel. The first stage is awareness followed by interest, decision, action and loyalty. Managing your sales funnel doesn't have to be complicated. Debbie applied our methodology of a holistic campaign strategy with a mix of top, mid and bottom funnel advertising assets. These assets together will create brand touchpoints that generate awareness of your business, build brand affinity, drive potential customers to convert, leading them on a journey to become loyal brand ambassadors. Using VDS has allowed Debbie to focus less on the sales process and more on closing sales. So before Debbie knew it, that big concern of hers, well, it was gone. And now Debbie was happy again. And so is her business. VDigital Services. We get the journey. To start mapping your journey, contact VDS today.

Chalk Talk with The Pros | Building an Effective SEO Content Strategy

My name is Barrett. I'm one of the members of the SEO team over here. I'm an organic analyst on the team, and work on a number of our larger franchise accounts that we have in the company. This would be any written text on a web page that is specifically written for the purpose of enhancing the website's performance. So this would include content that helps target unique keywords, or that makes the page more engaging for the user. This type of content is critical for a few different reasons. First and foremost, search engines like Google read all of the content on your site. So this means that in order to rank for important terms related to your business or get visibility for your key services, you need content that speaks to those things. Beyond just having relevant content, it's also important to create quality content. So this means the quality of the writing, as well as how useful or helpful it is to that person. When thinking about how to create good SEO content, the first step is keyword research. You'll want to identify which search terms are the most relevant to your business. Next, you'll want to figure out what people's intent is when searching for that. Are they trying to buy something or learn about a topic, perhaps? Once you know the keyword and intent, you'll want to write content that is helpful to the people who might be searching for that term.

Chalk Talk with The Pros | How To Use Google Business Profile Attributes

I'm Chris Lively, local SEO point guard, I've been working within the Google Business Profile space since 2013. Google released their profile attributes roughly in 2015 or 2016. The reason they're so important is that they help identify specific items about a business, whether who owns the business or specific things that the business offers or has that are unique to them. Google's attributes accomplish a handful of different things, it's really depending on what the user is searching, it identifies whatever the searcher's query is to better serve results on what that user is looking for. That's really based on the industry that the business is associated with, so attributes are directly linked to the primary category that you choose, so for example, if you're categorized as a restaurant, you're going to get dine-in and delivery options, whereas if you were categorized as a plumber, you're going to get a list of services that will not include anything about dine-in and delivery because it's not a service you actually have.

Chalk Talk with The Pros | Best SEO Tools to Utilize

My name is Kevin Lucas. I'm an organic team lead at V Digital Services, and I've been working in SEO for seven years. Google Search Console is a dashboard for monitoring your website. Search Console offers reporting metrics and technical data about how Google crawlers interpret your site. It is a direct way to interface with Google, and you can submit your XML sitemap and make other administrative changes that are important for organic SEO. Ahrefs is an SEO toolset most known for its keyword and site explorer. These tools provide keyword information such as current and historical search volume, as well as position tracking for specific pages. Ahrefs is useful for sites for optimizing, but it is also helpful because you can use it for competitors where you don't need analytics or back-end information. Screaming Frog is an SEO auditing tool that is helpful for gathering and organizing a large amount of on-page site data. It can quickly list all the pages on a website and provide specific information such as the title tag, canonical, and age one. When customizing the settings, Screaming Frog makes finding and exporting specific site information easy when it would otherwise be very difficult or time-consuming.

Chalk Talk: SEO in The Age of AI | V Digital Services

Search has entered a new era. Today, AI is no longer just behind the scenes. It's front and center in the way people search, find answers, and make decisions. In this episode of Chalk Talk, we'll break down how AI is reshaping organic search and how vDigital Services is helping businesses future-proof their strategies to adapt to this transformation. In 2024, Google introduced AI overviews, and in 2025, AI mode changed search even further. Now, AI-generated answers often appear before any website links, pushing traditional results out of sight. That means fewer clicks, even for top-ranked pages. Today, only about 35% of Google searches result in a click. More people are getting their answers without ever visiting a website. This is called zero-click search, and it's reshaping digital marketing. You can't just chase traffic anymore. You must focus on visibility everywhere the user might engage. But SEO isn't dead. People are still searching over 8.5 billion times every day. The rules just changed. Think of your brand like a gate at a busy airport. Google's redesigned the terminal. There are new shortcuts, signs, and kiosks, aka AI overviews, featured snippets, and chatbots. But people are still flying. The brands that stay visible, no matter the layout, are the ones that win long-term. That's why at vDigital Services, we have evolved our strategy. It's not just about search engine optimization anymore. Our strategy now accounts for Geo, Generative Engine Optimization, AEO, Answer Engine Optimization, AIO, Artificial Intelligence Optimization, and LLMO, Large Language Model Optimization. Each one targets visibility in a different part of the AI-driven search landscape. Because whether it's Google, Gemini, or ChatGPT, our job is to make sure your brand gets found. Take a medical client of ours, for example. When blog traffic dropped 75% due to AI updates, we shifted focus to their service pages, the part of their site that converts. The result? Conversion stayed strong, and AI visibility hit an all-time high. That's the power of adjusting, not panicking. So what can you expect? Yes, your organic traffic may dip, but conversions don't have to. We're shifting focus to content that drives action, not just page views. We are also using new tools and metrics to track performance, so even as search changes, your business stays ahead. AI is changing the way customers search. We're changing the way your business shows up. Let's build a smarter, future-ready strategy, together.